Operating Model

TL;DR: A major hyperscaler recently named the work many of us have done for years — Forward Deployed Engineering: senior engineers who deploy with you, own the production outcome, and translate executive intent into working systems. With the agentic AI release cadence across Google, Snowflake, and Oracle now outpacing what internal teams can responsibly absorb, that gap is exactly where FDE earns its keep. Today we're formalizing RheoData's Agentic FDE practice — engineers accountable to your outcomes, loyal to your stack, available in three engagement models. Let's coordinate: hello@rheodata.com. About a month ago, one of the major hyperscalers formalized what many of us in enterprise technology have been doing for years. They named it Forward Deployed Engineering (FDE) — senior engineers who sit at the intersection of product engineering and real-world enterprise applications, helping customers turn rapid product releases into functional, secure, governed, and optimized systems. I read that announcement and had two reactions at the same time. The first was simple: Good. The market needed a name for this work. The second was strategic: this is the moment to make our own move. Let me give you the why on my thinking. The Release Cadence Has Outpaced the Absorption Model Look at what has shipped in the last twelve months. On the Google side: Gemini Enterprise Agent Platform Agentic Data Cloud Agentic Defense built on Wiz+ Eighth-generation TPUs pushing the AI hypercomputer envelope On the Snowflake side: Cortex Agents Cortex Analyst Cortex Search Snowflake Intelligence Snowpark Container Services Native Apps moving from pilot to production Open Catalog opening Iceberg interop with the rest of the stack On the Oracle side: Continuing maturity in OCI Generative AI Autonomous Database with vector search GoldenGate's expanding role as the connective tissue between transactional systems and AI workloads That is not a roadmap. That is a release schedule. The enterprises I talk to every week are not short on ambition. They have agentic AI strategies. They have boards asking sharp questions. They have CFOs ready to fund the work. What they are short on is a way to absorb the pace. Documentation lags the product. Training programs lag the documentation. Internal IT teams — who are still running mission-critical Oracle estates, still managing data platforms, still handling the day-to-day — cannot reasonably be expected to also be cutting-edge agentic AI architects on Tuesday afternoon. There’s the gap. That gap between what is being released and what customers can responsibly deploy is widening. And it is widening fastest in the segment that matters most for real business value: production-grade, governed, secure systems that move actual money or actual decisions. What Forward Deployed Engineering (FDE) Actually Is The name is straightforward, and the concept is older than the term. A Forward Deployed Engineer is a senior engineer who deploys with the customer, owns the outcome of standing up a real system, and translates between executive intent and engineering reality. Sound familiar? What separates an FDE from a traditional consultant or a staff-augmentation contractor is not the skill set. It is the accountability model. An FDE is not measured in hours. An FDE is measured in whether the thing works in production, whether the customer's team can run it on Monday morning, and whether the business outcome the executive sponsor asked for is delivered. That is a different operating model. It demands a different kind of engineer — one with deep technical mastery, executive communication skills, and the discipline to own a result rather than rent out a calendar. Why This Matters for Enterprises Right Now If you are sitting inside an enterprise weighing your agentic AI options, here is the question worth asking: who is going to deploy this in my environment? Not who will sell me a license. Not who will host the platform. Who will be sitting next to your data architect when the Oracle GoldenGate stream needs to feed the machine learning models that support the Claude or Vertex (Gemini) agent, and the governance team has a list of questions, and the security team has a list of objections? Who will be there when the prototype works in the demo or POC environment but breaks at production? Who will translate the executive vision into a delivered system? That person is your FDE. Whether you build the capability internally, contract for it, or partner for it, you need that role. The organizations that are quietly winning the agentic AI race right now are the ones that figured this out twelve months ago. Are you thinking you are behind? Introducing RheoData's Agentic FDE Practice Today, we are formalizing what RheoData has been doing on Oracle (on-premises & OCI) and Google Cloud engagements for years. We are naming it, packaging it, and opening it to the market. The RheoData Agentic FDE practice deploys senior engineers — with deep Oracle Database, Oracle Cloud Infrastructure, Oracle GoldenGate knowledge; Snowflake fluency; and growing fluency across Gemini Enterprise, Vertex agents, and the Agentic Data Cloud — directly into your environment. Accountable to outcomes. Measured on delivery. Loyal to you. We offer three ways to engage: FDE Sprint — two to four weeks for a rapid agentic POC on Google Gemini, Cortex, or OCI Generative AI; an architecture assessment; or a focused migration schedule. You’re left with a working prototype and a fundable production roadmap. FDE Engagement — three to six months for production deployment of agentic workflows across Oracle, Snowflake, and GCP. Live system, clean handoff, measurable KPI lift. FDE Embedded — twelve months and beyond, with an RheoData engineer operating as part of your team. Sustained capability, IP transfer, and uplift of your internal staff. Why We Think We Are Different I am going to be direct here, because clarity matters more than modesty. Vendor-led FDE and professional services programs are valuable, and we partner with them where it makes sense. But a vendor's FDE works for the vendor. Snowflake's professional services work for Snowflake. Oracle's consulting works for Oracle. Their roadmap, their priorities, their next quarter. Our engineers work for you. We design for your stack, not the vendor's catalog. We bring Oracle, Snowflake, and Google Cloud knowledge in the same conversation, which is rare. Most enterprises live across all three — transactional systems on Oracle, governed analytics and AI data on Snowflake, cloud-native AI on GCP — and the integration story across them is where the real engineering happens. GoldenGate streaming Oracle changes into Snowflake. Snowflake Iceberg tables quarriable from BigQuery. Gemini agents orchestrating calls to Cortex Analyst against governed Snowflake data. That is the work we have been doing for years, and now we are naming it. We are sized for organizations that need senior engineering without the friction and overhead of a hyperscaler's program. And we mobilize fast — a small team with no internal bureaucracy can be engaged with your team in two weeks of engagement. What Comes Next If you are evaluating how to absorb the pace of agentic AI without overwhelming your internal teams — or if you are simply trying to figure out what good looks like in this space — lets talk. Reach RheoData directly at hello@rheodata.com. Let's coordinate.

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